Paid Ad / PPC Marketing - opturum.co.uk

Paid Ads / PPC Marketing

Where Every Click Counts: Turning Ad Spend into Profit

Niches Conquered

6

Revenue Increase

72%

Average
ROAS

3x

Average CPC Reduction

29%

Avg Traffic Increase

103%

What is Paid Ad / PPC Marketing?

Paid Ad / Pay Per Click (PPC) marketing is like giving your business a megaphone in a bustling digital marketplace. Instead of waiting in the shadows, hoping someone stumbles upon your brand, we proactively place you right where your audience hangs out. Platforms like Google Ads and Facebook Advertising allow us to pinpoint exactly who sees our message and when. It’s strategic, it’s smart, and it’s incredibly effective. With real-time data at our fingertips, we can adapt and refine our approach as we go.

Ready to amplify your brand’s voice?

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The All-Inclusive Ad Strategy Package

A Comprehensive Ad Solution

Starting from:

£500

per month

Detailed Market Analysis

Custom Ad Strategy

Ad Creative Development

Platform Selection & Setup

Target Audience Segmentation

Budget Optimization

A/B Testing

Continuous Monitoring & Optimization

Detailed Monthly Reporting

Dedicated Account Manager

Landing Page Recommendations

You Handle Your Own Ad Spend

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From Insight to Impact

Journey Through Opturum’s Ad Excellence

1. Discovery

Before diving into the deep end, we take a moment to understand you. This involves comprehending your business goals, getting a clear picture of your target audience, and setting a budget that matches your ambitions. It’s the foundational step to ensure our strategies are tailored to your unique needs.

2. Research

Armed with the knowledge from our discovery phase, we delve into comprehensive market research. This involves examining current market trends, understanding what your competitors are up to, and getting a feel for audience behaviour. It’s all about gathering insights to inform our strategy.

3. Strategy Formation

Based on our findings, we craft a bespoke campaign strategy that aligns with your objectives. This isn’t a one-size-fits-all approach. We consider everything from platform choice to content tone, ensuring we’re targeting the right people in the most effective ways.

4. Campaign Setup

This is where plans start coming to life. We choose the best platforms for your campaign, create compelling ad content, and set up precise targeting to reach your desired audience. Every decision made is based on maximizing your campaign’s potential.

5. Launch

With everything set, we initiate your campaign. But it’s not a ‘set it and forget it’ scenario. From the moment of launch, we’re closely monitoring performance, ensuring that the campaign starts on the right foot.

6. Optimisation

As your campaign runs, we’re constantly analyzing the data. We look for areas of improvement and make necessary adjustments. Whether it’s tweaking an ad’s copy or reallocating the budget, our goal is to ensure your campaign is always running at its peak.

7. Reporting

Transparency is key. At the end of the campaign (or even periodically during it), we provide detailed reports. These shed light on performance, results achieved, and offer insights and recommendations for future campaigns. It’s about keeping you in the loop and ensuring continuous improvement.

Start your journey to success now

Let’s go

Don’t just take our word for it

Working with Opturum and their Olympus Framework was a game-changer for us at M & B Handyman. They pointed us to a more profitable market we hadn’t considered and gave us the tools to succeed. Our customer satisfaction and profits are through the roof. I can’t recommend them enough!

Martin M & B Handyman

Since teaming up with Opturum for Paid Ads and Social Media, my client list at The Lash Tech Cheshire has truly flourished. I’ve not only gained followers but also quality leads. Opturum is the secret to my salon’s success!

ChloeThe Lash Tech Cheshire

Frequently Asked Questions

How does the Paid Ad Marketing service work?

Our Paid Ad Marketing service starts with a comprehensive analysis of your target market. We then design, launch, and manage campaigns across platforms like Google Ads and social media, constantly optimizing for the best ROI.

What platforms do you cover in your Social Media Management?

We manage a range of social media platforms including, but not limited to, Facebook, Instagram, Twitter, and LinkedIn. We tailor our strategies to suit the platform that is most effective for reaching your target audience.

Can I expect immediate results with Email Marketing?

While Email Marketing is a powerful tool for nurturing leads and driving conversions, immediate results can vary. Success often depends on various factors like the quality of your email list and the relevance of the content.

What technologies do you use for Website Design?

We use a variety of technologies tailored to your needs, including popular Content Management Systems (CMS) like WordPress. Our focus is on creating responsive, user-friendly designs that align with your brand.

How does the Olympus Framework fit into Business Growth Modelling?

The Olympus Framework is our unique approach to Business Growth Modelling. It is a structured system that divides your business into eight key functions, each designed to optimize a specific stage in the customer journey.

Do you provide content for the Social Media service?

Yes, content creation is a part of our Social Media Management service. We create posts that resonate with your audience, aiming to boost engagement and expand your online community.

How often do I get updates on my Paid Ad campaigns?

We provide weekly or monthly reports based on your preference, detailing key performance indicators such as click-through rates, cost per acquisition, and overall ROI.

Can you revamp an existing website as part of your Website Design service?

Absolutely, we can either build a new website from scratch or revamp your existing site. Our goal is to improve usability, aesthetic appeal, and overall functionality.