Email Marketing

Transforming Subscribers into Loyal Customers

Avg CTA Engagement

4.8%

Avg List Growth

5%

Unsubscribe Rate

0.2%

Avg CTR

8.4%

Avg Conversion

7.2%

What is Email Marketing?

Email marketing is an intimate strategy that puts your message right into the inbox, where most people start their day. It’s about crafting tailored content that resonates, from newsletters to promotions, aiming to convert readers into customers. By segmenting your audience and analyzing behaviour, email campaigns become a targeted conversation, enhancing customer engagement and driving sales, one click at a time. It’s not just about sending emails; it’s about connecting and converting with every send.

Unlock the Power of Your Mailing List

GET IN TOUCH

The Complete Email Connection Package

Crafting Compelling Emails for Your Brand

Starting from:

£250

per month

Custom Content Design

Subscriber List Management

Targeted Email Segmentation

Personalised Email Automation

Monthly Campaign Performance Reports

A/B Testing for Subject Lines and Content

Email Drip Campaign Creation

Seasonal Promotional Campaigns

Compliance with Email Regulations

Get started

Your Roadmap to Email Conversions

Starting Your Email Marketing Journey

1. Discovery

Begin your journey with a personal touch. Our discovery call is an opportunity to dive deep into your business’s unique challenges and goals. We’ll discuss your target audience, brand voice, and the message you want to convey, ensuring we have a solid foundation to build a strategy that resonates with your customers.

2. Strategy Session

This critical step is where we convert our initial conversation into an actionable plan. We’ll outline a strategy that includes segmentation, campaign objectives, and key performance indicators (KPIs) to measure success. Your bespoke email marketing strategy will be designed to captivate your audience and achieve your business goals

3. Content Planning

Content is king in email marketing. We’ll create a dynamic content calendar that schedules out engaging and relevant emails. From promotional content to informative newsletters, every piece will be crafted to add value to your subscribers’ inboxes and move them closer to a conversion

4. Design and Build

Here’s where creativity meets conversion. Our design team will construct visually appealing email templates that not only catch the eye but also encourage readers to take action. With responsive design and compelling copy, your emails will look great on any device and resonate with your audience

5. Automate Customer Journey

Automation is your ally. We’ll implement drip campaigns that deliver the right message at the right time, based on user behavior or milestones. Whether it’s a welcome series for new subscribers or a re-engagement campaign for inactive ones, our drip campaigns will keep your audience engaged and interested

6. Launch and Monitor

With the click of a button, your emails will reach inboxes far and wide. But our job doesn’t stop at launch. We’ll keep a close eye on how your campaigns are performing, tracking opens, clicks, and conversions to ensure your emails are hitting the mark

7. Review and Optimize

Continuous improvement is key in the ever-evolving digital space. We’ll provide you with detailed reports and insights on your campaigns’ performance. Based on this data, we’ll make informed adjustments to optimize your email strategy, ensuring better results in every send-out

Utilise the full potential of your email lists now

Let’s go

Don’t just take our word for it

Working with Opturum and their Olympus Framework was a game-changer for us at M & B Handyman. They pointed us to a more profitable market we hadn’t considered and gave us the tools to succeed. Our customer satisfaction and profits are through the roof. I can’t recommend them enough!

Martin M & B Handyman

Since teaming up with Opturum for Paid Ads and Social Media, my client list at The Lash Tech Cheshire has truly flourished. I’ve not only gained followers but also quality leads. Opturum is the secret to my salon’s success!

ChloeThe Lash Tech Cheshire

Frequently Asked Questions

How does the Paid Ad Marketing service work?

Our Paid Ad Marketing service starts with a comprehensive analysis of your target market. We then design, launch, and manage campaigns across platforms like Google Ads and social media, constantly optimizing for the best ROI.

What platforms do you cover in your Social Media Management?

We manage a range of social media platforms including, but not limited to, Facebook, Instagram, Twitter, and LinkedIn. We tailor our strategies to suit the platform that is most effective for reaching your target audience.

Can I expect immediate results with Email Marketing?

While Email Marketing is a powerful tool for nurturing leads and driving conversions, immediate results can vary. Success often depends on various factors like the quality of your email list and the relevance of the content.

What technologies do you use for Website Design?

We use a variety of technologies tailored to your needs, including popular Content Management Systems (CMS) like WordPress. Our focus is on creating responsive, user-friendly designs that align with your brand.

How does the Olympus Framework fit into Business Growth Modelling?

The Olympus Framework is our unique approach to Business Growth Modelling. It is a structured system that divides your business into eight key functions, each designed to optimize a specific stage in the customer journey.

Do you provide content for the Social Media service?

Yes, content creation is a part of our Social Media Management service. We create posts that resonate with your audience, aiming to boost engagement and expand your online community.

How often do I get updates on my Paid Ad campaigns?

We provide weekly or monthly reports based on your preference, detailing key performance indicators such as click-through rates, cost per acquisition, and overall ROI.

Can you revamp an existing website as part of your Website Design service?

Absolutely, we can either build a new website from scratch or revamp your existing site. Our goal is to improve usability, aesthetic appeal, and overall functionality.